CROW BEAUTIFUL
About Us
Crow Beautiful Digital Media is a southern full-stack marketing agency that serves founders in creating scalable systems & infrastructures and putting them in place.
We take ownership of marketing, profit and loss, bespoke marketing strategies, and the umbrella of marketing, We honor diversity, equity, and inclusion (DEI) and advocate for women.
Marketing Begins With Profiling
"CULTURE OF SCALE"
1. LOCATE YOUR TARGET.
Profile Raising
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Profiling identifies who you are selling to and is key in developing strategy. Profiling is a short or brief description of a person's character, life.
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Segmentation divides a target market into groups of potential customers with similar characteristics,
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Modeling. Profile raising makes someone more visible. Modeling uses that visibility to promote something else.
2. THE VALUE PROPOSITION.
Marketing Strategy
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A marketing strategy is an overview of how your value proposition is articulated to customers. All strategies adapt and change over time.
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Marketing strategy is not the marketing plan. The strategy outlines the big picture. The plan is how to get there.
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Value proposition is the value a company promises to deliver to customers should they choose to buy.
3. EMBRACE TECHNOLOGY.
MarTech Marketing
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Martech marketing is the integration of technology into marketing practices to better results. Martech is a synonym for marketing technology.
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MarTech manages campaigns more efficiently automating marketing departments, their data analysis, and outreach.
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A MarTech stack includes tools like CRM systems, email marketing platforms, content management systems (CMS),
4. BRAND ENGAGEMENT.
Digital Strategy
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Build a human brand means creating a brand identity that feels relatable and authentic and connects with customers personally, as if interacting with a real person. This is done by emphasizing values, stories, and personality traits that resonate with your target audience.
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A digital strategist develops strategies across social media, websites, and email.
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Market research. Analyzing data about competitors, and past successes and failures.
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Campaign development. Develop strategies that increase sales and awareness.
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Content creation. Develop and promote digital content for brand engagement.
5. DEFINE BRAND IDENTITY.
Brand Strategy
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Human brand identity describes how a brand is defined by the people who love, like, or dislike it, and by the humans within the organization. A brand's identity are made up of tangible and intangible elements; name, history, personality, visual identity.
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A brand strategist shapes image, personality, and company perception.
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Defining the brand. Creating a brand's tone, brand voice, personality, and identity.
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Creating a plan. Developing long-term objectives for the brand.
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Guiding creative direction. Briefing the creative team on marketing projects.
6. CRAFT BRAND STORY.
Brand Value & Message
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Brand value is the perceived worth of a brand based on how it embodies human qualities, such as empathy, authenticity, & connection, in its messaging interactions with clients. This creates a personal connection & trust beyond selling a service or product.
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Brand messages are communication tactics that convey human brand values.
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Resonate with the target audience on a deeper level, and use storytelling.
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Be consistent. Maintain a unified brand voice and message across all platforms.
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Be authentic. Ensure the story is genuine and reflects the brand's core values.
Build A Human Brand
"CULTURE OF SCALE"
7. TRANSACTIONAL CASH.
Short-Term Marketing
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A transactional relationship is a short-term, one-time interaction between a company and a customer, with little customer engagement.
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Transactional marketing aims to make a quick sale, not to nurture a lasting connection.
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Transactional relationships lack empathy and emotional customer investment.
8. RELATIONSHIP REVENUE.
Long-Term Marketing
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Relationship marketing is a customer relationship (CRM) strategy; emphasizing customer retention, satisfaction, and lifetime customer value.
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Build customer relationships creating valuable content that addresses needs and interests.
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Content marketing is about the customer, not you. It is a long-term relationship.
9. FORECAST THE FUTURE.
Business Futurism
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Seed-stage marketing develops a startup from nothing validating the product concept, and target audience, and learning the potential market.
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Seed-stage writers craft marketing materials for startups very early in development.
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Business futurism is the art of preparing for the future about the future.
Cash-Flow & Revenue
"CULTURE OF SCALE"
CHECK DAILY:
Our centralized hub for client interactions of all communications and projects.
CLIENT PORTAL:
CULTURE OF SCALE
The client portal is our centralized hub for all client interactions, where online systems and infrastructures are managed. The portal informs clients of marketing decisions, data analytics, and training information that build and maintain the culture of scale.
Scale is the ability to maintain core company values, company behaviors, and work environment as the company grows and expands its workforce while ensuring that the positive aspects of its company culture are preserved as the company scales upward in size. Keeping company identity consistent despite adding new employees and departments.